Ad agency 180 and client HP set out to showcase the new Sprout all-in-one computer and 3D scanner for their Bend the Rules campaign. Our job was to explore the functionalities and capabilities of this brand new, little-used product and share our findings. We were tasked with helping the creative team concept, explore and execute the most ambitious scenarios that would inspire customers and showcase the utmost abilities of the product. We worked alongside 180’s creative team, HP’s product team and the production company to ensure Sprout was portrayed both technically accurate and in a way that inspires. Our creative oversaw the production of hero props and created some truly amazing things, delivering dozens of digital and physical 3D printed assets for the final spots.